Brandi Gordon
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    • Home
    • About
    • Work with Me
    • Focus Areas
      • Breathwork Sound Healing
      • Business Consulting
      • Root Cause Health Coach
      • Hypnosis Subconscious
      • Mindset Coaching
      • Nutrition and Supplements
      • Plant Medicine Coaching
      • Relationship Coaching
    • Blog
    • Links
    • Contact
Brandi Gordon
  • Home
  • About
  • Work with Me
  • Focus Areas
    • Breathwork Sound Healing
    • Business Consulting
    • Root Cause Health Coach
    • Hypnosis Subconscious
    • Mindset Coaching
    • Nutrition and Supplements
    • Plant Medicine Coaching
    • Relationship Coaching
  • Blog
  • Links
  • Contact

Hypnosis & Subconscious Work

Rewiring the patterns that shape your thoughts, behaviors, and identity.


Most people try to change their lives using willpower. They read books, set goals, make plans, and promise themselves they will do things differently. They do not struggle because they lack information. They struggle because their subconscious patterns, beliefs, emotional associations, and nervous system responses keep pulling them back into the same results. This work helps change that at the level where the pattern actually lives.


Yet many of the patterns that shape our lives are not driven by the conscious mind.


They are driven by the subconscious mind.


Habits, emotional responses, fears, confidence levels, relationship dynamics, self-sabotage patterns, and even many health behaviors are deeply influenced by subconscious programming formed over years of experience.


Hypnosis and subconscious work allow us to access that deeper level of the mind — where many of those patterns are created and stored.


Instead of fighting against your own mind, this work helps update the programming itself.

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My Training & Certifications

My work in hypnosis and subconscious transformation is grounded in both formal training and practical coaching experience.


I trained through the Elizabeth Ann Walker Training Centre (EAWTC) in Australia, one of the respected programs in therapeutic hypnosis and NLP.


My certifications include:

• Certified Hypnosis Practitioner (EAWTC)
• Certified Hypnosis Master Practitioner (EAWTC)
• NLP Master Practitioner Certification
• NLP Master Coaching Certification
• ECT Master Practitioner (Emotional Change Technique)


This training focuses on therapeutic hypnosis, subconscious pattern change, and practical coaching applications rather than stage hypnosis or entertainment.


During my training I studied and practiced with hundreds of therapeutic hypnosis scripts and techniques designed for a wide variety of human challenges and goals.


These scripts and frameworks allow sessions to be tailored for many different areas of personal transformation.

What Is Hypnosis?

Hypnosis is a natural state of focused attention and heightened suggestibility where the mind becomes more open to new ideas, perspectives, and behavioral change.


Contrary to common myths:

• You do not lose control
• You cannot be forced to do something against your will
• You remain aware of what is happening


Most people actually enter hypnotic states naturally every day.


Examples include:

• becoming deeply absorbed in a movie
• driving on autopilot
• daydreaming
• getting lost in music
• the moments just before falling asleep


These states are associated with alpha and theta brainwave activity, which are linked to creativity, emotional processing, memory integration, and learning.

Hypnosis intentionally guides the mind into these states so that deeper patterns can be explored and updated.

What Hypnosis Can Be Used For

Behavior & Habit Change

Mental & Emotional Health

Mental & Emotional Health

• quitting smoking
• reducing alcohol consumption
• breaking unwanted habits
• improving motivation
• overcoming procrastination

Mental & Emotional Health

Mental & Emotional Health

Mental & Emotional Health

• anxiety and stress reduction
• confidence building
• fear and phobia work
• emotional resilience
• trauma processing support

Health & Lifestyle

Mental & Emotional Health

Performance & Focus

• weight loss and eating patterns
• improving sleep
• chronic stress management
• reducing nail biting or skin picking
• supporting healthy routines

Performance & Focus

Some of the lesser known applications include:

Performance & Focus

• public speaking confidence
• athletic performance
• concentration and focus
• academic performance
• creativity and productivity

Personal Growth

Some of the lesser known applications include:

Some of the lesser known applications include:

• self-esteem and identity work
• overcoming limiting beliefs
• relationship dynamics
• emotional healing
• personal transformation

Some of the lesser known applications include:

Some of the lesser known applications include:

Some of the lesser known applications include:

• pain perception management
• preparing for medical procedures
• childbirth preparation
• habit formation for exercise and nutrition
• reducing test anxiety
• improving memory recall techniques

Frequently Asked Questions

Please reach me at info@brandigordon.com if you cannot find an answer to your question.

While hypnosis is powerful on its own, I often integrate it with other modalities that support change on different levels.


These may include:

• NLP (Neuro-Linguistic Programming) for belief and perception shifts
• Emotional Change Technique (ECT) for emotional processing
• breathwork and nervous system regulation
• guided visualization and meditation practices
• coaching and mindset work
• nutrition and lifestyle optimization


By working with both the mind and the body, this integrated approach helps reinforce change across multiple layers of experience.

For many clients, hypnosis becomes one part of a larger process of transformation.


The subconscious mind is responsible for the majority of automatic processes that influence how we think, feel, and behave.


It stores:

• learned habits
• emotional associations
• beliefs about ourselves and the world
• conditioned responses
• memories and experiences
• identity patterns


While the conscious mind is analytical and logical, the subconscious mind operates through associations, imagery, emotion, and repetition.

This is why simply "thinking differently" often isn’t enough to create lasting change.

Subconscious work focuses on the level where those patterns actually live.


One of the most powerful aspects of my work is the integration of NLP (Neuro-Linguistic Programming) with hypnosis.


NLP studies how:

• language influences the brain
• internal imagery shapes emotional states
• beliefs are formed and maintained
• mental strategies drive behavior


Through NLP we can identify the structure of a problem — how the mind is organizing a pattern.


Hypnosis then allows us to access the subconscious level where those patterns can be rewired more effectively.

Together they allow change to occur much more rapidly than through conversation alone.


One of the most common questions people have about hypnosis is simple:

What does it actually feel like?


The experience is usually much more natural and comfortable than people expect.


Most clients describe hypnosis as feeling similar to the deeply relaxed state you experience:

• just before falling asleep
• during meditation
• while daydreaming
• when you are completely absorbed in music or a movie


You remain aware, present, and in control the entire time.

Many people are surprised to discover that hypnosis does not feel strange or dramatic at all. Instead, it often feels like a calm, focused, deeply relaxed state where the mind becomes quiet and the body begins to release tension.


Some people experience:

• a feeling of heaviness or lightness in the body
• slowed breathing and deep relaxation
• heightened imagination or mental imagery
• a sense of calm focus
• a floating or drifting sensation

Others simply feel relaxed and mentally clear.

There is no single way hypnosis must feel. Every mind responds slightly differently, and that is perfectly normal.


You Are Always in Control

A common myth about hypnosis is that someone can take control of your mind.

This is not how therapeutic hypnosis works.

You remain aware of what is happening and can stop the process at any time.

Hypnosis works through cooperation and willingness, not control.

If something does not align with your values or intentions, your mind will simply reject it.


The Mind Becomes More Focused

During hypnosis the mind becomes highly focused, similar to the state you might experience when reading a captivating book or listening to music that fully absorbs your attention.

This focused state allows the mind to explore ideas, imagery, and perspectives with less interference from the analytical part of the brain.

For many people this creates a sense of mental clarity and emotional openness.


Imagination Becomes More Active

The subconscious mind communicates through imagery, emotion, and sensation.

During hypnosis, guided imagery and visualization are often used to help the mind explore new perspectives and possibilities.

Many people find this part of the process surprisingly vivid and engaging.


Deep Relaxation for the Nervous System

Hypnosis often helps the nervous system shift toward a parasympathetic state, sometimes referred to as the body's "rest and restore" mode.

This can create a sense of:

• calm
• physical relaxation
• emotional safety
• mental stillness

This relaxed state is one reason hypnosis can pair so well with breathwork and meditation practices.


Every Experience Is Unique

Some sessions involve deep relaxation.

Others may involve visualization, emotional insight, or reframing old patterns.

Because the subconscious mind is highly personal, every session unfolds slightly differently.

What matters most is that the experience supports meaningful change and deeper understanding.


Many People Leave Sessions Feeling

• lighter
• mentally clear
• calm and grounded
• more confident
• motivated to take action

For some people the changes are subtle and unfold gradually.

For others the shifts can feel surprisingly immediate.

Both experiences are completely normal.


A Safe, Supportive Process

My approach to hypnosis is trauma-informed and collaborative.

You are always guided at a pace that feels comfortable.

The goal is not to push the mind into anything unnatural, but to help you access the deeper intelligence of your own subconscious in a way that feels safe and empowering.


Hypnosis as Part of a Larger Transformation

Hypnosis is one powerful tool within a broader framework of personal growth.

Many sessions also incorporate elements of:

• coaching and mindset work
• breathwork and nervous system regulation
• visualization and meditation
• emotional processing techniques

Together these approaches help support change at the levels of mind, body, and behavior.


Curiosity Is the Perfect Starting Point

You don’t need to believe in hypnosis for it to work.

You only need to be curious and open to exploring your own mind.

For many people, the experience becomes one of the most fascinating and empowering parts of their personal development journey.


ECT, or Emotional Change Technique, is another modality used in my work.


This technique focuses on helping the mind process emotional patterns that may be stuck or unresolved.

Rather than suppressing emotions or endlessly analyzing them, ECT helps the mind reorganize emotional memories so they no longer trigger the same automatic responses.


For many clients this can create powerful shifts in:

• emotional resilience
• stress reactions
• relationship dynamics
• self-confidence


Hypnosis can also support individuals who want to change their relationship with food.


Many eating patterns are deeply tied to:

• emotional associations
• stress coping habits
• childhood conditioning
• identity beliefs about body image


By accessing subconscious patterns around food, hypnosis can help support healthier eating behaviors.

This connects directly with my nutrition and metabolic health coaching, allowing clients to address both the biological and psychological aspects of lifestyle change.


Hypnosis pairs naturally with breathwork and nervous system regulation.

Breathwork helps relax the body and shift the nervous system into parasympathetic states.


Hypnosis then works with the mind during that relaxed state.


Many sessions integrate:

• breath regulation
• guided imagery
• hypnotic suggestion
• subconscious pattern exploration

This combination allows both body and mind to shift together.


Meditation and hypnosis are closely related but serve different purposes.


Meditation focuses on:

• awareness
• presence
• observing thoughts without reaction


Hypnosis focuses on:

• reshaping patterns
• introducing new beliefs
• influencing subconscious associations


Meditation trains the mind to become aware.

Hypnosis helps the mind change what it has been repeating automatically.

Together they are extremely powerful.


Hypnosis is often misunderstood due to stage shows and Hollywood portrayals.


Myth: You lose control

Reality: You remain aware and in control the entire time.


Myth: Only weak-minded people can be hypnotized

Reality: People with strong focus and imagination often respond best.


Myth: The hypnotist controls your mind

Reality: Hypnosis works through cooperation and willingness.


Myth: You can get stuck in hypnosis

Reality: This has never been shown to happen.


Hypnosis is a collaborative process between facilitator and client.


Hypnosis has also been explored in the legal and forensic world.


In some cases investigators have used hypnosis in attempts to help witnesses recall forgotten details.


However, this area is controversial because research has shown that hypnosis can increase confidence in memories without necessarily improving accuracy.


For this reason many courts restrict or carefully regulate hypnotically refreshed testimony.


This highlights an important principle:

The subconscious mind is powerful, but memory is complex and not always perfectly reliable.


Ethical hypnosis practitioners understand these limitations and focus on therapeutic change rather than memory recovery claims.


Research into hypnosis continues to expand in fields such as:

• neuroscience
• trauma therapy
• neuroplasticity
• stress physiology
• pain management
• behavioral psychology


Some emerging theories suggest hypnosis may influence:

• brain connectivity patterns
• emotional processing circuits
• neuroplastic learning pathways
• perception and attention networks


While not every claim is fully proven, the scientific interest in hypnosis continues to grow.

Many researchers now view hypnosis as a legitimate tool for influencing perception, behavior, and emotional processing.


Hypnosis is one pillar of a larger transformational framework.


My work integrates:

• coaching and mindset work
• NLP and subconscious repatterning
• therapeutic hypnosis
• breathwork and nervous system regulation
• meditation and visualization
• holistic health and nutrition
• plant medicine preparation and integration


Each modality influences a different layer of human experience.

Hypnosis focuses on the subconscious patterns that shape behavior.


Sessions may include:

• personalized hypnosis sessions
• subconscious pattern exploration
• NLP techniques
• guided visualization
• breathwork preparation
• integration coaching


Sessions can be conducted:

• in person (preferred)
• online when necessary


Many clients find that in-person sessions create a deeper level of relaxation and focus.


This work may be helpful if you:

• feel stuck in repeating patterns
• want to break habits that no longer serve you
• want to improve confidence and clarity
• want to change subconscious beliefs
• want deeper personal transformation


Hypnosis and subconscious work have been explored for decades across fields including psychology, medicine, performance coaching, and behavioral change. While results vary from person to person, hypnosis has been used to support people in a wide variety of areas.


Below are some of the many ways therapeutic hypnosis may be applied.


Habits & Behavior Change

• quitting smoking
• reducing vaping
• reducing alcohol consumption
• stopping nail biting
• reducing skin picking
• breaking procrastination patterns
• improving motivation
• improving discipline and follow-through
• building consistent exercise habits
• improving time management


Confidence & Self-Esteem

• improving self-confidence
• overcoming imposter syndrome
• building self-worth
• improving public speaking confidence
• overcoming social anxiety
• speaking more clearly and assertively
• building leadership confidence
• performance confidence for athletes or performers


Anxiety & Stress

• generalized anxiety
• stress management
• panic patterns
• chronic worry
• emotional overwhelm
• nervous system regulation
• improving resilience to stress
• calming overactive thinking


Fears & Phobias

Hypnosis has long been used to help individuals work through fears and phobias.

Examples include:

• fear of flying
• fear of public speaking
• fear of driving
• fear of elevators
• fear of needles
• fear of animals
• fear of water
• fear of heights
• dental anxiety


Health & Lifestyle Habits

Hypnosis may support people who want to improve lifestyle patterns.

Examples include:

• improving eating patterns
• weight management support
• reducing emotional eating
• improving sleep quality
• supporting consistent healthy routines
• improving hydration habits
• supporting exercise consistency

This area connects closely with my nutrition and lifestyle coaching, allowing both the behavioral and physiological sides of health to be addressed.


Performance & Focus

Many athletes, executives, and performers use hypnosis to improve performance.

Areas may include:

• athletic performance
• mental focus and concentration
• exam preparation
• memory and recall strategies
• creativity and innovation
• productivity and work performance
• overcoming performance anxiety

Visualization and hypnosis techniques are commonly used in elite sports psychology and performance coaching.


Emotional Patterns

Subconscious work can help people shift long-standing emotional patterns.

Examples include:

• releasing emotional triggers
• improving emotional regulation
• processing past experiences
• reducing anger responses
• shifting guilt or shame patterns
• improving relationship dynamics

These techniques often work well alongside NLP and Emotional Change Technique (ECT).


Sleep & Relaxation

Hypnosis is frequently used to help improve sleep.

Examples include:

• difficulty falling asleep
• difficulty staying asleep
• racing thoughts at night
• sleep anxiety
• improving relaxation before bed

Many hypnosis techniques guide the brain toward alpha and theta states, which are similar to the states experienced just before sleep.


Pain Perception & Medical Preparation

Hypnosis has also been explored in medical contexts for:

• pain perception management
• preparing for surgery
• preparing for dental procedures
• reducing medical anxiety
• childbirth preparation

While hypnosis does not replace medical care, it can sometimes help people manage fear and stress around medical procedures.


Personal Growth & Identity Change

One of the most powerful uses of hypnosis is identity transformation.

This may include:

• shifting limiting beliefs
• developing a stronger sense of purpose
• building confidence in life transitions
• overcoming self-sabotage
• redefining personal identity

This deeper work is often where hypnosis becomes most transformational.


As part of my professional training through the Elizabeth Ann Walker Training Centre (EAWTC) in Australia, I studied and practiced with an extensive library of therapeutic hypnosis scripts.


I have hundreds of structured hypnosis scripts designed for a wide variety of situations and personal goals.

These scripts cover nearly every area mentioned on this page — from habit change and confidence building to emotional healing, sleep improvement, performance enhancement, and lifestyle change.


There are also hundreds more scripts beyond what could reasonably be listed on a single webpage.

These scripts are not used rigidly or mechanically. Instead, they serve as a foundation that allows sessions to be adapted and personalized based on each client’s goals, experiences, and subconscious patterns.


This allows hypnosis sessions to be tailored for areas such as:

• smoking cessation
• anxiety reduction
• fear and phobia work
• sleep improvement
• emotional regulation
• performance confidence
• habit change
• motivation and productivity
• eating patterns and lifestyle change
• personal identity transformation


Each session may draw from multiple approaches depending on what will best support the individual.


Hypnosis is not magic or mind control. It is a structured method for guiding the brain into states where learning, emotional processing, and subconscious change become more accessible.


Modern neuroscience has begun exploring how hypnosis affects brain activity, perception, and internal processing. While the field is still evolving, research suggests hypnosis can influence several key brain systems involved in attention, emotion, and perception.


Brainwave States

During hypnosis, the brain often shifts into alpha and theta brainwave states.

These are the same states associated with:

• deep relaxation
• meditation
• creative thinking
• emotional processing
• the moments just before sleep

In these states, the brain becomes more receptive to new ideas, imagery, and suggestions.

This is one reason hypnosis is often used to help reshape beliefs, habits, and emotional responses.


Neuroplasticity

Neuroplasticity refers to the brain’s ability to reorganize itself by forming new neural connections.

Every habit, emotional response, and belief pattern is supported by networks of neurons that have been reinforced through repetition.

Hypnosis may support neuroplastic change by helping the brain temporarily step outside of its usual patterns and become more open to forming new associations.

This is one reason hypnosis can sometimes help people change behaviors that have been stuck for years.


The Role of Suggestion

The subconscious mind responds strongly to:

• imagery
• emotion
• repetition
• focused attention

Hypnosis uses carefully structured language and imagery to introduce new suggestions while the brain is in a receptive state.

These suggestions are not forced onto someone. They are integrated through the person’s own imagination, values, and willingness to change.

Because the subconscious mind processes information symbolically and emotionally, hypnotic suggestions often use visualization, metaphor, and sensory imagery.


Attention & Perception

Brain imaging studies have shown that hypnosis can alter activity in areas of the brain related to:

• focused attention
• emotional regulation
• pain perception
• sensory interpretation

In some cases hypnosis can even change how the brain interprets physical sensations, which is one reason it has been explored in pain management research.


Subconscious Learning

One way to think about hypnosis is that it creates a state where the brain becomes more flexible in how it processes experience.

Instead of reinforcing the same automatic responses, the mind can begin exploring new possibilities.

This is why hypnosis can be helpful for shifting patterns such as:

• fear responses
• habitual behaviors
• emotional triggers
• limiting beliefs
• identity narratives


As research continues into neuroplasticity, stress physiology, and subconscious processing, scientists are becoming increasingly interested in how hypnosis interacts with the brain.


Emerging research areas include:

• brain connectivity during hypnosis
• perception and attention networks
• neuroplastic learning pathways
• emotional regulation circuits
• stress hormone regulation


While not every claim about hypnosis has been scientifically proven, the growing body of research suggests that focused attention, suggestion, and subconscious learning can have meaningful effects on human behavior and perception.


Hypnosis becomes even more powerful when combined with other modalities.


In my work it often integrates with:

• NLP coaching and mindset work
• breathwork and nervous system regulation
• meditation and visualization practices
• nutrition and lifestyle change
• plant medicine preparation and integration


Each modality supports a different layer of transformation.


Hypnosis focuses on reprogramming subconscious patterns, while other practices support the body, nervous system, and conscious awareness.


Every person’s subconscious patterns are unique.

This is why hypnosis sessions are never one-size-fits-all.


Sessions are tailored based on:

• your goals
• your personal history
• the patterns you want to change
• the outcomes you want to create


Together we work to create lasting shifts that align with the life you want to build.


Hypnosis is not something that is “done to you.”


It is something we work with together.


The goal is to help you access deeper levels of your own mind so that change becomes easier, more natural, and more aligned with the life you want to create.


When used ethically and responsibly, hypnosis can be one of the most fascinating and powerful tools for personal transformation.


One of the most common questions people ask is:

“Can everyone be hypnotized?”

The short answer is that most people can experience hypnosis, but the depth and style of the experience can vary from person to person. Hypnosis works through focus, imagination, and willingness, which means the most important factors are your ability to relax and your openness to the process.


People who tend to respond well to hypnosis often have one or more of the following traits:

• good imagination

• ability to concentrate

• willingness to participate in the process

• curiosity about their own mind

• openness to guided experiences


Interestingly, people who are intelligent, analytical, and self-aware often respond very well once they understand how hypnosis actually works.


Why Some People Think They Can't Be Hypnotized

Many people believe they cannot be hypnotized because their expectations come from stage hypnosis or movies. In reality, hypnosis is not about being unconscious or losing control. In many cases people enter hypnotic states without realizing it, because the experience feels natural rather than dramatic.


For example, if you have ever:

• become deeply absorbed in a movie

• driven somewhere and barely remembered the drive

• gotten lost in a book

• daydreamed while listening to music


then you have already experienced states very similar to hypnosis. The difference is that therapeutic hypnosis simply guides those natural states intentionally.


Depth of Hypnosis Varies

Just like meditation, the depth of hypnosis can vary.


Some people experience:

• light relaxation

• heightened imagination

• a calm, focused mental state


Others may enter deeper states where imagery, emotions, and subconscious insights become more vivid.

Both experiences can still be effective for creating change. Hypnosis is not about how deep you go, but about how effectively the subconscious mind engages with the process.


The Subconscious Mind Is Always Listening


Even when someone believes they are "not hypnotized," the subconscious mind is still processing language, imagery, and suggestions. This is why many people notice shifts after sessions even if they felt completely aware during the experience. The subconscious mind does not require dramatic trance states to begin reorganizing patterns.


When Hypnosis May Be Less Effective


Hypnosis tends to work best when a person:

• wants change

• feels safe and comfortable

• is willing to engage with the process


If someone is actively resisting, trying to prove it won’t work, or feeling unsafe in the environment, the mind will naturally remain guarded. This is not a failure — it simply means the mind is protecting itself. A trauma-informed approach focuses on creating safety, trust, and collaboration, which allows the mind to relax into the process naturally.


A Skill That Improves With Practice


Hypnosis can also become easier with practice. Just like meditation or breathwork, the mind learns how to relax into the experience more quickly over time. Many people find that their ability to enter deeper states improves after a few sessions.


You Don't Need to “Try Hard”

One of the interesting things about hypnosis is that trying too hard can actually get in the way. The process works best when people allow themselves to relax and simply follow the guidance. You don’t need to force anything. Your subconscious mind already knows how to do this.


Curiosity Is Enough

You do not need to fully believe in hypnosis for it to work. All you need is a willingness to explore the process with curiosity.


For many people, the experience becomes surprisingly natural — and often much more interesting than they expected.


Important Note

Hypnosis and coaching services are designed for personal development and wellbeing.

They do not replace medical or psychological care.

Individuals with significant mental health conditions should consult qualified healthcare professionals.

Start With a Conversation

If you're curious about hypnosis or want to explore how subconscious work may support your goals, the best place to start is a conversation.

During a discovery call we can discuss your goals and determine whether working together would be a good fit.

Book a Complimentary Discovery Call
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